Here are some brief tips on getting the most out of mobile marketing;
Push Messaging
Push messaging such as SMS messages or push notifications [via mobile apps] can be incredibly powerful. Consider sending discount codes or coupons to customers who have opted in order to receive updates from your business. This gives customers instant gratification and increases the likelihood they will take notice of the messages you send them in the future.
Relevance & Timeliness
It’s important to focus on relevance and timeliness when planning your mobile marketing campaigns. Messages received on a mobile device should be brief and immediately actionable. Rather than messaging about a sale scheduled weeks in advance, send a reminder shortly before opening hours on the day of the sale.
QR codes
If you plan on using QR codes as part of your mobile marketing efforts there are several free sites online that allow you to keep track of the amount of traffic your QR codes produce. Use this to help you determine which marketing tactics are working best for you and eliminate those that are not quite as effective in attracting new customers.
Make a Social Marketing Policy
Every business should have policies to help dictate proper behaviour, and mobile marketing is no different. You should make sure every member of your business is aware of and understands your policy.
Mobile is the Future
More and more people are doing the majority of their web browsing directly from their mobile device as opposed to a desktop of laptop computer. This is essential to know because if you do not direct advertising efforts toward mobile marketing, then you are completely missing out huge segment of the online audience.
Device Compatibility
When creating advertising for the mobile web, you must ensure your content is compatible with all of the various mobile browsers. This is important to consider because you do not want to inadvertently restrict customers from being able to view your content. Stick with the major phone manufacturers and double check to see if there are any restrictions that the service providers may have in place.
Local Search
These days consumers use their mobile devices to perform all manner of product research and online price comparisons. Not only is it critical you have a mobile optimised website but it needs to be easily found by customers when they’re trying to find who has the best deal. If they can’t find you then you can bet they’ll end up buying from one of your competitors.
Measure & Test
Use A/B testing on the mobile version of landing page. Mobile pages need to be tested for usability, just as much as any other web page. By creating two different landing pages, called A and B, you can monitor which version has the most conversions.
Audio & Video
Include audio and video in your mobile marketing strategy. Mobile marketing is more than text messages and e-mails. Today, with faster mobile download speeds, audio and video are key components to any successful strategy. Consider offering audio or video podcasts, short audio interviews or live, on-the-scene video to your media mix.
Multi-Media Messaging
To give your text messages a boost, use multi-media messaging! These messages can use additional features like photos or sound to give your message a bigger impact. These days, most phones can accept multi-media messages, and it’s smart to take full advantage of that – pictures and music are much harder to ignore than a simple text.
Promote an Offer
Consider using a special offer or a discount code as your mobile ad campaign. By doing this, cell phone users who view and interact with your ad will feel like they are being rewarded for doing so. This will entice users to visit your shop or website in order to redeem their reward.
ACTION STEP: Learn more about sms marketing and mobile apps
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