Are your marketing campaigns falling flat? Do you need to reach a larger, more hip audience? Do you want to be able to easily market online?
If you’re having struggles with promoting your business, Facebook marketing may be for you. This article will tell you how to do it right from the get go.
Make good use of Facebook Insights. You should visit this feature on a weekly basis to get an idea of how many people you reached out to. You will be able to get detailed numbers for each updates as well as a weekly number of uses you reached out to.
Increase customer engagement by commenting on the things they post on your Facebook wall. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Respond to them quickly for best results. That goes double if the person has a problem with your products or services.
Link to Facebook
Be sure that all of your online content is linked to and from Facebook. For example, if you write a blog, make sure to link each post to your Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Try Facebook Ads
Give Facebook ads a try. Normal posts to your Facebook page will only promote your products to your current followers. Ads can reach further into your target market and draw customers to your page. They are affordable and effective.
Avoid allowing spam to take over your Facebook page. There are some filters that can be put into place if you can’t monitor your site all of the time. Any administrator can type in keywords using this tool that will automatically filter it out.
Use Correct Grammar
Watch your grammar, even if you do not feel like it is necessary. You may feel like you can get away with a mistake here and there due to the nature of your business, but this is not true. If you know that your grammar has issues, run everything through a checker before you post it.
Add Facebook Sharing Buttons
Add Facebook sharing buttons on your website. Most blog platforms will automatically integrate these elements but you can easily find the code needed to add these buttons by visiting your Facebook settings. These buttons are a great way to encourage your readers to share your content while reminding them about your Facebook campaign.
Create a Professional Cover Image
Use a cover photo on your Facebook page that really shows off your brand. For example, show a picture of one of your bestselling products. You want to keep your products fresh in the mind of the public, and choosing the right cover photo can make this a lot easier for you.
Likes Aren’t Everything
Likes won’t pay your electricity bill, shares won’t bring home the bacon and comments won’t pay your employees’ wages. None of these things directly help you turn a profit. You can easily advertise on Facebook without ever investing in a Facebook business page, so consider other options and how much money they can make you.
Research Your Audience
When you get advice about “the best” of something, such as the best type of post, or the best type of content, or the best time to post, it will already no longer be the best. Why? Because your competition has read that post too and will be following it. Research your target audience and figure out your own personal “bests”.
Have a Facebook Strategy
Always know exactly why you have a Facebook page. Don’t have a Facebook page just for the sake of having one. Is your page informing your customers on your latest deals, sales and promotions? Do you want clients to talk to you? The techniques you use should be different if you want to use your Facebook to generate more sales or simply stay in touch with existing customers.
Use Facebook Events
Know that event sharing is something that is very useful if you’re a business owner that has a Facebook page. For instance, when you go to trade shows, you might want to develop an event that explains it to followers and can help you garner more “likes.” This is a great way of keeping your site up to date and relevant.
ACTION STEP: Find out how we can help you with Facebook marketing
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