Pay Per Click [PPC] Marketing
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So how does it work? Pay-Per-Click [PPC] advertising is a form of online marketing whereby you agree to pay a small fee each time someone clicks on your advert. As an Advertiser you’ll need to bid on the keyword terms relevant to your target market – as a result click costs depend on the level of competition for each keyword, and can range from as low as a few cents per click to hundreds of dollars for just one click!
Google AdWords Campaigns.
Google AdWords is Google’s PPC advertising platform that enables you to create ad campaigns on different Google web properties. Google AdWords uses a paid search advertising model, in which you bid on the keywords you’ve identified as being most relevant to your product or service. Your AdWords ads are then displayed adjacent to search results on Google when someone uses one of your keywords in their search query. How often your ads appear depends on which keywords and match types you select uk casino online.
http://arci.com.mx/en-GB/55235-top-10-casino There’s a number of factors that go into determining how successful your Google AdWords campaign will be. You need to build a list of relevant keywords, develop tight AdWords keyword groups, and finally create compelling text ads. You also need to pass Google’s Adwords Quality Score system in order for your ads to be approved.
online casinos in uk Having a good AdWords Quality Score is essential to a successful AdWords campaign. That’s because this score has a powerful influence over the cost-effectiveness of your paid search campaigns.
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Your quality score is determined by several factors; relevance of your ad copy to the keyword, relevance of the ad to its corresponding landing page, the ad’s click-through rate [CTR], historical account performance, as well as other performance factors.
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Campaign Optimisation.
Click-through rate [CTR] is a measure of the percentage of clicks you receive on your ads compared with the number of times you ad has been displayed [also known as ‘impressions’]. If your ad has a lot of impressions but no clicks, you will have a low CTR – this reduces the effectiveness of your campaigns and results in a poor quality score.
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