The importance of social media in today’s competitive business environment is unquestionable. It has become a valuable tool for marketers. When it first hit the scene a few years ago, you mostly found people chatting and connecting with people about their interests or hobbies.
But business owners an entrepreneurs soon recognized that their target audience were becoming increasingly more engaged and now social media marketing has developed into an important marketing strategy for all businesses.
Social media marketing can be a daunting task and it can also take up a lot of valuable time. You may even be wondering if you should even bother. Here’s how to determine the importance of social media and why is is good, or perhaps not so good, for you and your business.
Why Is Social Media Important?
Firstly, do you have an adequate volume of business to last you until you stop working? Do you want your business to expand or possibly stand still? It’s a proven fact that it is simpler and less costly to keep and please current customers than it is to find new ones. If you’re not on social media, you’re losing the opportunity to connect with your current customers, not to mention missing out on a way to attract new ones.
Social media marketing can open your business to a whole new audience. Word of mouth advertising is one of the best forms of marketing. Having a good social media presence can work like word-of-mouth referrals when your followers share your content with their followers. When you create a compelling social media post that people enjoy and want to share, you can potentially reach tens of thousands of people, for free!
Why Social Media Marketing?
Social media marketing provides one of the most cost effective and targeted advertising opportunities for your business. For example, Facebook advertising allows you to create ads that appear only to specific target market groups or segments of people based on the information contained within their profile or based on gender, location, or personal preferences.
It’s also great way to get opinions from your customers or your prospective customers. If you are using Twitter as a marketing tool, when somebody follows you, is a good indicator that they are interested in your business and these prospective customers are asking to hear more from you.
Build A Relationship With Your Audience.
Personal service is very important to people these days. You can develop a life-long customer relationship just by making people feel that they are important, that they matter and that you want to meet their needs as best you can.
Many entrepreneurs say that you’re not just building a business, you’re essentially building relationships. This is a legitimate thing to say and it is the best way to get loyal customers. When your business is on social media, it is an excellent way to develop those relationships.
ACTION STEP: Find out how we can help you with social media marketing
We hope you enjoyed this article! Tell us what you think in the comments below…
