Let’s get straight into it – here’s 5 tips for establishing your presence on Facebook;
Tip # 1: Take Some Time to Build Up a Great Profile.
You will be introducing yourself to old friends and new faces, which can easily become new clients for you. Your profile is actually part of your branding, so you need to sit down and first figure out what you want to achieve with Facebook.
Do you want to become known as an expert? Then let others know in your profile that you know a niche very well and are willing to answer any questions they may have about it. Do you want to be known as a product reviewer? You would then let others know that you have tried many things, and are going to talk about them.
You will need to include a picture of yourself. Don’t use one that makes you look goofy or silly, but pick one out that portrays the message you want to send.
Do you want to look like an expert? Well then, have your picture portray that. Dress and look like a professional in your field. If you are a doctor selling a medical guide to wellness, then for goodness sake look like a doctor. If you are a mother selling a scrapbooking book, look like one.
A picture tells a thousand words, and a lot of weight will be put on your profile picture, and any other photos you add to your Facebook site. Pick them out carefully, and leave out the party pictures.
Tip # 2: Build Up Your Network of Friends on Facebook
Start by joining a few groups and then start asking people in the group to be your friend. If you do a few per day, you will quickly build up a list of friends that are interested in the same things you are.
It is important to start working on your list first before trying to make any sales. People are not looking for someone that tries to sell them something when you first meet. They will not appreciate a sales pitch right away. You need to be a lot more subtle than that.
If you have built up a highly targeted group of friends, it is obvious that they are interested in the same things you are; so no selling is really necessary. A better approach is a gentle guiding over to your site where they can then be sold.
Tip # 3: Establish Relationships And Become Known
It is not enough to just build up a big network and then leave them hanging. You need to work these people and get them back to your Facebook page.
You will have to do some interaction for this to occur. You will need to answer people’s requests and comments, and also get them to notice you and come to your page. The best way to do this is by updating your relationship status from time to time.
A news feed is sent to everyone in your group if you change this one status, since it is one that does not change too often. You will be more noticed if you make a relationship change, and you can start adding promotional material to your feed.
You can also send birthday wishes to members of your group, and write on people’s walls. If you log in to your Facebook account every day or two and simply spend 10 minutes contacting people, you will develop relationships.
Tip # 4: Start Your Own Group or Event
You can become the trendsetter in a group of people by starting something new, or by holding a special event. You will be seen as a leader and will be able to collect followers.
The success of these two ideas will depend on the size of your friends list, and how well you have maintained and built up your relationships. You should always continue to build up your friends list so that you have a bigger pool of people to work with.
Tip # 5: Using RSS, Syndicate Your Blog on your Profile Page
This makes your blog post show up on your profile page. It will also help to build up backlinks for your blog.
The bonus with this kind of setup is people will take you much more seriously if they see that you have a site dealing with your common interest. Most people don’t know the first thing about setting up a site, and have a lot of respect for people that have one.
Use these Facebook marketing tips to help get more visitors to your site, and to make more sales. The more exposure you can get to yourself and your products, the more sales you will make. It really is that simple.
ACTION STEP: Find out how we can help you get the most out of Facebook marketing
We hope you enjoyed this article! Tell us what you think in the comments below…