What is the easiest way to start a blog?
Most people are confused when analysing the costs and benefits of blog platforms like blogger or WordPress. This article explains why WordPress would be our recommendation and how it has a clear edge over Blogger.
WordPress is an open source platform. Blogger is a proprietary service of Google, just like Gmail. The ultimate control lies with Google and Google may disconnect Blogger or discontinue the service at any time. We would definitely be more comfortable with WordPress, especially if the blog is for a business. It gives us more certainty and less dependent on others.
Blogger is hosted for free by Google, hence you do not need to buy your own hosting space. WordPress.com also offers the same service, where your WordPress site is hosted on WordPress.com servers for free. But the most important part about WordPress is that it is also available for self-hosting. This means that you can benefit from all the features of WordPress, without being dependent on any other hosting server. You can choose your own hosting service and install WordPress instantly.
Blogger is not clear in mentioning the space limits, hence from a best guess we can assume that there is no limit on textual content. However, pictures are limited up to 1 GB only. Thereafter the Blogger terms mention:
“Number of Pictures: Up to 1 GB of total storage, shared with Picasa Web. If you’ve upgraded to Google+, your photos will be stored in Google+ Photos, where you have 15GB of storage space shared with Gmail and Drive.”
This means that you are also dependent on Google+ and have to have a Google+ account also for increasing storage space. This may not be very pleasing to persons averse to social networking platforms. WordPress has no such known limits and is dependent on the hosting resources that you choose i.e. bandwidth, disk space etc.
The primary advantage of WordPress is that it is Open Source. The Open Source nature of WordPress allows it to be integrated with various plugins, extensions and templates created, maintained and managed by the open source community. While the downside of this system includes inconsistency and unreliability, the pros outweigh the cons. Further, blogger does not allow FTP access, but a self hosted WordPress website allows you to have full access to every file in your blog’s backend.
To sum it up, Blogger may get you better rankings on Google due to it being a Google owned service, however, WordPress allows you more flexibility and a more professional blogging experience. You may want to weigh the pros and cons of both systems and analyse which option suits your budget and resources.
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