A recent study revealed 70% of consumers trust online reviews [from total strangers!] as much as a personal recommendation from a friend, co-worker or family member.
Unfortunately angry customers, unscrupulous competitors and even former employees can leave dishonest reviews without your knowledge or control. In fact, any anonymous person can destroy your online reputation with just one bad review!
So how do you build, market and manage an effective online reputation?
The first thing you need to do is understand that the online marketing game has changed…
Game Changer #1
Google now aggregates and displays online reviews right under your website’s listing in their search results - for all to see! In fact, you’ll now find reviews and recommendations across a range of Google’s web and mobile services such as Google+ Local [formerly Google Places], Google Maps and Google AdWords.
So every time someone ‘Googles’ your business name they’re going to see YOUR online reputation - good, bad or otherwise.
In fact, 93% of prospects will Google your name and of these 80% will change their purchase decision if they discover you have a poor reputation.
Game Changer #2
Reviews and ratings [good and bad] now show up everywhere in Google’s search results thanks to a plethora of popular review sites and local business directories – sites like Yelp, Yellow Pages, TrueLocal, StartLocal, HotFrog, WOMO, and Tuugo to name just a few.
Throw into the mix the popularity of social networking sites like Facebook, Twitter and LinkedIn and it’s clear your business has never been so exposed and at the mercy of others – after all, most people are heavily influenced by what they read online.
Make no mistake about it, Reputation Marketing is the most important form of online marketing in business today. And that’s because of Game Changer #3…
Game Changer #3
Most businesses have it wrong – they invest their money and time building websites, running PPC ads and getting top Google rankings, without realising it could all be for nothing thanks to a handful of unfavourable online reviews.
Remember the purpose of marketing your business is to highlight how good you are to as many people as possible. That’s why it’s imperative you build a 5-Star Reputation prior to commencing your online marketing campaigns.
But be warned, a bad reputation can sneak up on you. It only takes one negative review to tarnish your reputation and cause prospects to choose your competitors over you.
Game Changer #4
5-Star reviews will send you hot, pre-qualified and pre-sold customers – because buyers trust reviews!
Do you want to build a business made up of customers that don’t know you, don’t like you and don’t trust you, or a thriving ‘word-of-mouth’ style business where people feel like they know and trust you, even when they’ve never met you before?
People buy from people, they always have! And these days the closet equivalent to word-of-mouth recommendations is online ratings and reviews.
Not convinced? A recent survey showed 70% of people now trust online reviews as much as personal recommendations. In fact, people trust online reviews much more than other forms of advertising including; editorial content [58%], branded websites [58%], email newsletters [50%], TV ads [47%], outdoor bilboards [47%], newspaper ads [46%], radio ads [42%], ppc/search engine ads [40%], social media ads [36%], online banner ads [33%], and mobile text ads [29%].
Source: Nielson Global Trust in Advertising Survey 2012
Where to from here…
Do you have a good reputation online? Want to discover what is being said about you?
Want to know the secret to getting your phone to ring with hot pre-qualified customers every single day?
Internet Marketer Inc. is one of the foremost experts in online marketing and is ready to help you build, market and maintain a 5-Star Reputation both online and offline. We want you to achieve ‘rockstar’ status in your community and become the runaway market leader and trusted authority in your industry. The result; you get more calls, online enquires, appointments and sales!
To get started please select one of the options below;Discover Your Online Reputation Build me a 5-Star Reputation! Browse All Our Services