The most popular question asked by many online marketers is how to drive more traffic to their websites. The answer to this question is easy: Have your website exposed to as many internet surfers as possible. Once people find your site there will be traffic to it. But to make your website stick out successfully on the internet so users can find it is not so easy a task. Efforts, strategies and techniques need to be put in place in order for the marketing strategy to be successful. Below are four of the most common online marketing techniques used by most online marketers to drive internet traffic to their websites:
1. Search Engine Optimization
Successful search engine optimization will greatly increase the number of visitors that come to your website. Over 60% of people who are looking for products and services use search engines to locate them. If your website is ranked high in the related keyword search by the search engines, you will get tons of free internet traffic to your website.
One of the ways to optimize your website to be search engine friendly is by generating back links from other websites to your website. When websites provide a link to your site, the search engines deem your site as valuable and this affects your position in the listings.
2. Article Writing and Publishing
Articles are the greatest tool for online marketing. It helps in SEO by generating back links to your website and it also helps in getting exposure for your website through your articles’ hyperlinks.
By writing short articles on the topic related to your website, products or services, you can offer these articles for other website owners or newsletter publishers to use by submitting them to article directories, forums or blogs. When the publishers use your articles in their e-zines or websites, they will retain your bio information which contains links to your website at the bottom of your articles, which means that the publishers will contribute their link from their websites to yours. These back links are counted in SEO after visitors who read your articles want to know more about your products or services and click the hyperlinks at the bottom of your articles to reach your website.
3. Pay Per Click Advertising
Pay Per Click is advertising provided by many search engine providers (Google, Yahoo! Bing, and others) where you pay for top placement. Most search engines give top positions to the highest bidder. It is a quick way to have your ad on the first page of the keyword search listed in the search engines. There is a catch: you have to pay for every click to your web site. Make a budget and stick to it and make sure to monitor your account, those clicks add up fast.
4. Affiliate Marketing
An affiliate program is another way to drive traffic to your web site. Your affiliates are your commissions-based sales people who make money when they sell your products. They drive traffic to your web site in exchange for commissions on sales. If you don’t want to manage your affiliates yourself, you could subscribe to affiliate network such as Click Bank if your products are digital items. Click Bank marketplace is able to expose your products to thousands of affiliates who are looking for products to sell online.
That’s it. Give these time proven strategies a try and experience traffic increase exponentially. The key here is to work these strategies consistently. Explore other avenues as well such as solo ads, safe lists, CPA (Click Per Action) and the like. There are as many strategies as there are marketers. And keep this mind. To be successful you need: Determination and Daily Action!
ACTION STEP: Find out how you can get more website traffic
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