5 Ways To Improve Link Building to Your Website


Search engine optimization [SEO] plays a huge role in how well your website will rank in the search engines and one of the key elements of SEO is website link building.

Link building is the process of getting links from other websites to your own. Search engines use links to crawl the web to find new web pages and to help determine how well a page should rank in their results.

Use these 5 SEO link building tips to help get your website to the top of the rankings;

1. Avoid Using The Same Anchor Text Too Many Times.

Anchor text are the highlighted words that when clicked, will link to open a specific webpage. When working on your website link building, avoid using use the same anchor text over and over again on your webpages. The search engines consider this to be very suspicious particularly if your website is not getting very many links and then, out of the blue, you get a hundred or so links with the same exact anchor text.

2. Have Different Link Sources And Targets.

You need get as many different types of incoming links from as many different places as you can. It is very unnatural for a legitimate website to have a large proportion of its links all coming from the same place. An ideal way to manage this issue is with article marketing. Additionally, to enhance your website linking building strategy, don’t just send all your external links to your homepage. Link to the other pages of your website and its inner content.

3. Check Where Your Links Come From.

Some people try and get links from every possible website they can. If it is a bad page the link will be completely useless at best, and at worst, it can cause search engine penalties when obtained in high numbers. Before you place a link on any page you can check if the website is indexed by typing the following in the Google search box: Info:SiteYouWantToLookup.com

4. Reciprocal Links From Other Websites.

A reciprocal link is where you link to another website and they link back to you. These days Google generally disregards reciprocal links but reciprocal linking is still a useful website link building strategy when done correctly. It is particularly handy when it’s used as an online business strategy to gain new website traffic.

5. Quantity Over Quality.

Quality links will get you superior search engine rankings almost every time. To do this generate good content and then submit it to social media sites. This will give you the opportunity to draw in your target audience and obtain good quality links that the search engines will like.


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About The Author

Internet Marketer Inc. / http://internetmarketerinc.com

Online Branding, Marketing and Lead Generation - we help businesses build a beautiful online presence and get more traffic, leads and sales!

Comments (4)

  1. Virtual Private Servers Reply

    March 1, 2017 at 11:39 pm

    Arrival of the Google Hummingbird algorithm update reemphasized the need for building links to amazing content that is extremely relevant to end users. This update focuses on understanding the context of the search query rather than identifying and then chasing specific keywords in the query.

  2. Virtual Private Servers Reply

    March 7, 2017 at 4:21 am

    To maximize the value of this strategy, work with well-known, highly regarded blogs and send only your best content to these publishing sites. Guest posting is all about the relationship you build with another site and its audience. It s not a technique that can be automated by sending any old article to any old publishing blog in order to secure a link or two.

  3. Virtual Private Servers Reply

    March 7, 2017 at 10:18 pm

    But it s getting tougher to build the kind of links that increase organic search traffic and which eventually encourage strategic business growth.

    • Linda Reply

      May 1, 2017 at 4:07 pm

      A stunning LO! Love the stausrrbt. I keep saying I am going to try this. Love the summery feel of the patterned papers too. Oooh, that is way too hot for me. I think I would melt into a puddle. I don't like it any hotter than 25c so I guess I best stay in the north. ;)

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