Search engine optimization [SEO] plays a huge role in how well your website will rank in the search engines and one of the key elements of SEO is website link building.
Link building is the process of getting links from other websites to your own. Search engines use links to crawl the web to find new web pages and to help determine how well a page should rank in their results.
Use these 5 SEO link building tips to help get your website to the top of the rankings;
1. Avoid Using The Same Anchor Text Too Many Times.
Anchor text are the highlighted words that when clicked, will link to open a specific webpage. When working on your website link building, avoid using use the same anchor text over and over again on your webpages. The search engines consider this to be very suspicious particularly if your website is not getting very many links and then, out of the blue, you get a hundred or so links with the same exact anchor text.
2. Have Different Link Sources And Targets.
You need get as many different types of incoming links from as many different places as you can. It is very unnatural for a legitimate website to have a large proportion of its links all coming from the same place. An ideal way to manage this issue is with article marketing. Additionally, to enhance your website linking building strategy, don’t just send all your external links to your homepage. Link to the other pages of your website and its inner content.
3. Check Where Your Links Come From.
Some people try and get links from every possible website they can. If it is a bad page the link will be completely useless at best, and at worst, it can cause search engine penalties when obtained in high numbers. Before you place a link on any page you can check if the website is indexed by typing the following in the Google search box: Info:SiteYouWantToLookup.com
4. Reciprocal Links From Other Websites.
A reciprocal link is where you link to another website and they link back to you. These days Google generally disregards reciprocal links but reciprocal linking is still a useful website link building strategy when done correctly. It is particularly handy when it’s used as an online business strategy to gain new website traffic.
5. Quantity Over Quality.
Quality links will get you superior search engine rankings almost every time. To do this generate good content and then submit it to social media sites. This will give you the opportunity to draw in your target audience and obtain good quality links that the search engines will like.
ACTION STEP: Find out how we can help you with SEO
We hope you enjoyed this article! Tell us what you think in the comments below…