Search Engine Optimisation
Search Engine Rankings = Traffic
What’s the benefit of having a great website if no-one can find it!
Search Engine Optimisation [SEO] is the process of improving the visibility and ranking of your website [or any online content related to your business] in a search engine’s natural search results.
Top search rankings lead directly to more traffic and visitors to your website, which in turn leads to more customers and sales for your business.
SEO can turn your website into a highly valuable asset, making you lots of money and helping to position your business as a market leader.
Get on the first page of Google!
When it comes to internet search engines Google is king, accounting for nearly 70% of all internet searches, easily beating out its closest rivals Bing and Yahoo!
Each day millions of people go online, via computers, tablets and mobile phones, on a quest to find, research, and ultimately buy a product or service. But what if your potential customers can’t find you? Well, if you’re not there the consumer won’t care – they’ll just go with which ever business is. This kind of sucks especially when you know you have a better offering than your competitors.
In fact, if you’re website is not on the first or second page of Google’s search results it’s like you don’t even have a website at all.
Our job is to get your website on the first page of Google and in front of new potential customers – as soon as possible! What we do is identify key search terms your customers are using and then ensure your website is ranked as high as possible for when these terms are searched.
When done right SEO is one of the most cost effective ways of generating new customers because all search engine traffic is free. Yes, you need to invest in getting to the first page of Google, but once you make it the ongoing exposure and new leads you receive hugely outweighs any of the costs involved. Compared to traditional print, radio or tv advertising, SEO is streaks ahead.
How does SEO work?
There are a lot of factors that Google take into account when ranking your website. These include; how old your website is, how long it takes for your website to load, how long people spend on your website, how many pages are contained in your website and how they are all linked together, the type of website you have [eg. HTML5 vs Flash], how well written and formatted your content is, how fresh or current the information is, whether you have pictures or videos, and even the reputation of the person who wrote the content… the list goes on.
But by far and away the two most important questions Google ask are; is your website relevant? and does it have a good reputation? In other words, your website ranking is determined by what you say on your website and what others say about you!
Firstly, you need to make sure that your website has lots of good quality industry and/or product relevant content on it. Secondly, and most importantly, you need to show Google that your website is ‘popular’ by having lots of other quality and well respected websites link to it and reference your content.
Generally speaking the more relevant your content is for the key search terms and the more links you get, the better ranking your site will achieve. All other factors being equal, it’s fair to say that the website with the most backlinks wins!
SEO done the right way.
Link building is not without its risks. In recent times Google’s made a number of significant updates to the way they rank websites. One update called ‘Panda’ focused on finding low quality or duplicate website content and devaluing it, while another update named ‘Penguin’ focused on finding and devaluing website’s with low quality backlinks. More recently the ‘Hummingbird’ update was deployed to improve Google’s handle of conversational or semantic search requests.
This only serves to highlight why it’s essential you work with a SEO professional and not some fly-by-nighter who promises to build you a million links and get your website to the top of Google in a few days. When it comes to SEO it’s fair to say not all links are created equal in the eyes of Google!
Rest assured our SEO strategies apply only the best and most current practices. We focus on great content creation, marketing & syndication, and sound, steady and targeted link building efforts. This tells Google that your site is important, useful, reputable and highly relevant to your industry – exactly the factors they look for when ranking a website.
But it’s never just about getting links, our SEO efforts are always targeted at your ideal customer [someone that's searching for your product or service] to ensure it is easy for them to find, connect and do business with you!
Search Engine Domination.
So what do you do once you get on the first page of Google?
Well, you make sure you stay there! It’s one thing to get top search engine rankings but it’s another to keep them. Luckily, maintaining your search rankings is easy with regular ‘maintenance’ SEO work. We recommend monthly, or at least bi-monthly, search engine optimisation campaigns in order to make sure you stay on top of your competitors in the search results.
Also, remember SEO campaigns are usually set up to focus on just a handful of targeted keywords – so once your website ranks for these keywords you should start optimising your campaigns for new keywords. Do this and you’ll find your website will rank for an ever increasing number of search terms as well as a whole bunch of related keywords. This is how you begin to create full scale search engine domination.Rank My Website Now!
Your local business on page one!
How would you like to beat your competitors and dominate your local area?
Local SEO is like normal SEO on steroids – do it right and you’re virtually guaranteed of getting page one rankings on Google. More importantly, your going to get a heap of hot qualified leads for your business.
You see there are 3 main ways to get your business to the top of Google’s search results; the first way is to rank your website, the second is by ranking YouTube videos, the third [and often underutilised] way is to rank your ‘Google+ Local’ page.
Google+ Local is a local online business directory and review portal – it’s today’s equivalent of being in the Yellow Pages directory. In fact, as more consumers turn to the internet to find reviews and information about local businesses, Google+ Local is fast becoming one of the most important online marketing and lead generating tools.
Get local exposure.
When it comes to internet search Google knows what you want. For example, if you’re located in Melbourne and search for the word ‘restaurants’ you don’t end up with a list of popular restaurants in Sydney or Adelaide, instead Google shows you a list of the top restaurants located in the Melbourne area.
Thanks to their vast array of mapping and local business data Google is easily able to help you find a selection of relevant local businesses that match your geographical location. In fact, search for a local product or service in Google and in addition to normal search results you’ll commonly see a list of 7 Google+ Local page results being prominently displayed, as well as an interactive Google Map highlighting each business location.
Getting your Google+ Local page included in Google’s list of top 7 local businesses [often referred to as the '7-pack'] is just as important as getting your website to the top of the search results. That’s because the 7-pack always appears at the top of the organic search results, meaning potential customers are more likely to click on one of these 7 local businesses compared with any of the search results located further down the page.
Google+ Local truly is a powerful tool that can give your business massive exposure to local customers who are already looking for your products and services.
What is Google+ Local?
In order to be featured in the top 7 local business listings [the coveted 7-pack] you must have a Google+ Local page [formerly known as a Google Places page].
Google+ Local has evolved over recent times and has become more than just a Google business directory linked to Google Maps. Google+ Local pages now have the same functionality as a Google+ Business page – the only difference being Google+ Local pages are for local businesses with a physical address.
Google+ pages allow you to display a range of details about your business including; your business type, physical address, store open times, a description of who you are and what you do, a map of your office location, links to your website and social media profiles, pictures and/or videos you’ve uploaded, as well as a list of reviews other Google+ users have left about your business. In addition, you can even post updates to your Google+ Local page and grow a list of fans just as you would on your Google+ personal page or Facebook page.
From a user perspective Google+ Local helps you to discover and share places. You can publish reviews and photos of your favourite places, read summaries of other users’ reviews, and discover handy details and info about businesses in any specific geographic location. You can also get place recommendations based on your past reviews, and your location, as well as find reviews from people you know and trust. Essentially it gives you powerful insights helping you decide where you want to go and who you want to do business with.
Local Business Domination.
If you currently run a business there’s a good chance you’ve already got a basic Google+ Local page – Google creates them automatically using data sourced from major business directory sites such as the Yellow Pages. However, simply having a Google+ Local listing doesn’t guarantee you’ll get a 7-pack listing for your preferred local search terms [keywords] – in fact, you’ve got to do a bit of work in order to appear in Google’s top local search results.
The first step is find and claim your Google+ Local page [or create one if you don't have one already]. Next you need to optimise your website for relevant local search terms, fully build out and optimise your Google+ Local page, and get a heap of accurate online ‘Citations’.
A citation is simply your company’s Name, Address, and Phone number [abbreviated as NAP], in that order, appearing on a 3rd party website. This is what a citation looks like;
50 North Terrace, Adelaide SA 5000
Generally speaking citations gives Google a sense of how popular a local business might be. The more citations you have, compared with your competition, the better chance you have of showing up in Google’s 7-pack.
The most common way of building citations is to submit your details to a range business directory and review sites. However, much like link building, it’s important that you build them at a steady rate rather than all in one go. In addition, it’s crucial that all of your citations are exactly the same and perfectly match the citations on your Google+ Local page as well as your website. Spelling mistakes, formatting differences, and even simple abbreviations such as Rd vs Road can render citations ineffective.
Ratings & Reviews.
Reviews also play a role in the ranking of your Google+ Local page. In fact, it’s possible to outrank a competitor’s Google+ Local page by getting more reviews than them, even when they’ve got more citations than you.
It’s also worth noting that Google aggregates reviews from respected 3rd party sites and displays them on your Google+ Local page. So while it’s important to have customers write positive reviews directly on your Google+ Local page, it’s also important to get reviews across a range of local business directory and review sites.
The good news is customers trust online reviews as much as personal recommendations from their friends and family. However, your only one negative review away from a bad reputation, so it’s critical your business takes an active role in the marketing and management of its online reviews. For more details on the power of reviews please see our reputation marketing service
Used to its full potential Google+ Local is a powerful tool for building up trust, credibility and ultimately more leads and sales for your business.Rank My Google+ Local Page Now!
Video Rankings = Traffic
In addition to ranking your website and Google+ Local page the other way of getting your business to the first page of Google is video marketing!
Video Search Engine Optimisation [Video SEO] is the process of improving the visibility and ranking of your video content in the Google’s natural search results.
When done right top video rankings lead directly to more awareness, brand credibility, traffic and visitors to your website – which in turn leads to more customers and sales for your business.
Google loves video!
Desperate to give their users a great search experience Google displays more than traditional websites in their search results. Called a ‘blended or universal search’ result it can include any of the following; Google+ local results, video results, news results, image results, blog results, book results and more. With limited space on the first page of Google there’s now even more competition for those coveted top search ranking positions.
To improve your chances of being found online you need to start producing more of the different types of content Google loves to promote.
And Google loves video! So much so they purchased YouTube in 2006 for $1.65 Billion – it’s since become the world’s second-largest search engine behind Google themselves. In fact, 60 hours of video is uploaded to YouTube every minute. Over 4 billion videos are viewed on YouTube every day with 600 million of those views now viewed on mobile devices. [Source: YouTube]
More importantly for business owners is that videos are 50 times more likely to rank on the first page of Google results when compared with webpages. [Source: Forrester Research]
In many ways video has become a great leveller online – it’s enabled any business with interesting video content [even those with poor website rankings] to achieve page one rankings with their video content. What’s even better is video search results stand out which means they get clicked on more, and that means you get even more traffic to your videos and branded website.
Creating video content.
Before you can rank a video you need to create one! Fortunately it’s really easy to create video content these days and in most cases it’s completely free. The days of needing a professional videographer and editor are long gone. In fact, the simpler or more ‘real’ your video is the better it seems to work.
The easiest way to create a video is to simply shoot it with your smart phone or even your computer’s webcam. If you don’t like the idea of recording a live video or having your face on camera, don’t stress, there’s a heap of free programs you can use to create ‘slide show’ style videos complete with captions and music. Another option is to use a screen recording software to create educational ‘over-the-shoulder’ style videos where you walk the viewer through a particular task or demonstration on your computer.
Whatever you do just try and keep your video short and to the point – under 5 minutes is generally the sweet spot for both viewers and Google. Research shows the average amount of time a user spends on a YouTube video is around 1 minute 30 seconds. So if your video is too long there’s a good chance people won’t even bother to watch it.
From a ranking perspective YouTube [and therefore Google] is now paying close attention to viewership and engagement so it’s critical that viewers watch your videos for as long as possible. Most importantly, never lose sight of what you’re trying to achieve in the first place – the purpose of your video is to get people to take some sort of action like visit your website or download a free report.
If you’ve already got some existing video content we can start ranking it immediately. If not, that’s ok too, simply leave it to us and we’ll go ahead and create a bunch of professional looking videos for you. The cool thing is you’ll also be able to use these high quality videos on your website [or anywhere else you so choose] for general marketing purposes.
The next step of video domination is to post your videos online for all to see – without question the best place upload video content is YouTube. However, its what happens next that determines whether your video gets seen by thousands of people or just a handful – the secret sauce is Video SEO!
Let us get your videos to the top of Google and top of mind with customers who are already actively looking for your products and services. To learn more about video search engine optimisation click below;Rank My Videos Now!